STYLE IS A PERSONAL JOURNEY

Smile Stringz™ interchangeable accessories give you the freedom to personalize a favorite hoodie, iconic shoe styles, bags and virtually any clothing or accessory with eyelets or rings.

Switch out boring drawstrings and shoelaces for a fun-filled fashion statement in literally seconds!

WER'E ALL ABOUT...

PERSONALIZATION + INCLUSIVITY + COLLABORATION

CHANGE YOUR STYLE, CHANGE THE WORLD.

Our mission is to create more equal opportunities for 3 key segments of the local and global community: Families, Creators and the environment. We achieve this through capsule collections and collaborator-driven initiatives.

LET'S COLLABORATE