Reinvent Yourself!
Smile Stringz are interchangeable accessories that easily personalize any outfit—from hoodies to bags to shoes and so much more!
What started as a way to add a bow (some maximalism!) to a plain white hoodie has turned into a extensive collection of original and handmade accessories that can be attached to virtually anything in your closet! We strive to create endless possibilities to have fun while getting dressed. It's about more than putting on a piece of clothing; it's about transforming the mundane into something more special. More you!
Happy Styling!
- Brando, Founder
The Ultimate Upgrade for Your Hoodie (and more!)
What are Stringz?
We've taken those ordinary drawstrings and laces and transformed them into mind-blowing fashion statements! Every pair of Smile Stringz™ features our innovative toggle-clasp hardware -meaning it's super easy to attach them into your hoodie eyelets or shoelace holes.
Want even more ways to personalize your fit?
Our DIY Charm Kits offer our full assortment of toggle, ring, and lanyard clasps hardware. So go ahead—mix, match, and pile on Stringz, charms, chains, or jewelry piece from our collection or yours!
Create endless charming cominations with our DIY Kits:
WER'E ALL ABOUT...
PERSONALIZATION + INCLUSIVITY + COLLABORATION
Change Your Style,
Change the World
Our mission is to create more equal opportunities for 3 key segments of the local and global community: Families, Creators and the environment. We achieve this through capsule collections and collaborator-driven initiatives.
