Style is a Personal Journey

Smile Stringzâ„¢ interchangeable accessories give you the freedom to personalize a favorite hoodie, iconic shoe styles, bags and virtually any clothing or accessory with eyelets or rings.

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Switch out boring drawstrings and shoelaces for a fun-filled fashion statement in seconds!

WER'E ALL ABOUT...

PERSONALIZATION + INCLUSIVITY + COLLABORATION

Change Your Style, Change the World

Our mission is to create more equal opportunities for 3 key segments of the local and global community: Families, Creators and the environment. We achieve this through capsule collections and collaborator-driven initiatives.

LET'S COLLABORATE